Can the 2018 Nissan Leaf Rival Tesla’s Model 3?

Nissan vs Tesla – The Changing Market for Electric Vehicles

When the first Nissan Leaf was released in 2010, it received huge publicity, resulting in Nissan becoming an important player in the electric vehicle market. Since the Leaf’s unveiling, it has sold almost 300,000 units, making it the most successful electric vehicle to date.

Seven years, later, many auto manufacturers have begun production of their own electric vehicles, appealing to a changing market of drivers. American manufacturer Tesla has had huge success with their high-tech, futuristic vision of electric driving. The Model S was able to capture a lot of public attention, proving that a vehicle did not have to be gasoline-powered to compete against other luxury models.

Nissan’s advantage over Tesla was that it offered a lower-priced electric variant, appealing to the general public and resulting in a higher number of sales. However, Tesla’s Model 3 appeared as a direct rival to the Leaf. The Model 3 features the high-tech features of previous models at a much more affordable price. The Model 3 has received over 450,000 deposits, making it significantly more successful than the Leaf already.

With all the hype, speculations and media attention associated with Tesla, it only seems natural that the brand has become almost synonymous with electric driving. This will make it difficult for brands such as Nissan to compete with Tesla in 2017 / 2018. When the first Leaf was released, it received a large amount of attention. Now it seems that it is Tesla’s turn in the spotlight.

 

How can the Leaf Compete?

For the new Leaf to effectively compete against Tesla’s Model 3, it will have to feature self-driving capabilities as well as an extended battery range. With the upcoming 2018 Leaf, Nissan has stated that the vehicle will feature their ProPilot driving software, which allows for automatic braking, automatic lane changes, self-parking and more. Nissan hopes to offer these advanced features as a slightly cheaper alternative to the Model 3’s self-driving features. Although Nissan hasn’t commented on the battery range of the new Leaf, we expect it to have a 60 k/w battery pack, based on recent testing.

In conclusion, Nissan’s new Leaf offers some very promising features. However, the company will likely find it challenging in an ever-changing market for electric vehicles. The Leaf’s key strength will be that it can compete directly with the Model 3 at a slightly lower price. We hope that despite the lower price, Nissan will still be able to offer a high-quality electric vehicle that can offer the same features as Tesla.